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Insights from the Clarion Institute

The War for Talent
Lessons from the Front

By William McKendree


The Clarion Institute is a part of The Clarion Group whose purpose is to see patterns in the work we do, to look for connections, to test our thinking and produce frameworks to help others think, to ensure that we are learning and applying our learning, and to speak out about issues that transcend the issues we help our clients to solve. Our constituents are our clients, our community and ourselves. We would love to hear from you about the topic of this publication or about any other topic.

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. Businesses have been warned that if they lose the war for talent, then their company will die. Granted, human talent is a large, risky and expensive asset that must be managed well. But concentrating on talent development without equal attention to business strategy and management infrastructure is likely to backfire.

At The Clarion Institute, we believe that, while particular approaches may come and go, any successful business must have an operating model that aligns three core business components: business strategy, management infrastructure, and organization behavior. Our premise is that a focus on one component to the exclusion of the others will undermine business performance.

And that’s our concern about the recent emphasis on talent development as the primary route to a company’s success. Instead, we believe that the real challenge is to both develop strong talent and reward actual performance and also to create an inclusive culture buttressed by systems and disciplined management that bring out the best in people. Ultimately, this challenge falls squarely in the lap of the CEO.

Driven by CEO,
not Human Resources

Many successful CEO's have come to realize that they play a key role in the quality and career progression of their people, a role that requires their sponsorship, active involvement, and articulation of the business need. Those CEO's most involved in grooming company leaders claim to spend 30-40% of their time in this endeavor, interviewing all senior manager hires, teaching in some of the management development programs, and participating in quarterly succession and high talent planning sessions.
. One organization that has sustained talent development over time is General Electric where CEO Jack Welsh was personally involved in the hires of the company’s top 300 executives. GE’s talent development process features stretch assignments, performance feedback from multiple sources (360o feedback), and targeted executive education.

A CEO-driven approach to talent is a clear departure from the days when Human Resources led the company’s talent charge. Yet, experience has shown that when someone other than the CEO (typically Human Resources) has been the stimulus, efforts falter. Managers might comply with the process for one cycle of activity but gradually opt out of attending talent discussions, interviewing yet another candidate for a senior position, or having lunch with yet another high potential employee. Eventually, HR has a harder and harder time getting executives and managers to provide the information needed to keep the process going. Not surprisingly then, such efforts acquire a “program du jour” reputation and are apt to fade away into oblivion.

Even with CEO sponsorship, talent development is not without its difficulties. Company managers complain about the paper-intensive process involved in assessing employees. And even though moving people into different company positions often provides a good development opportunity for a talented individual, it can leave a manager short-handed and a department in confusion. So, given these difficulties, why are some companies so focused on talent development?

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