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Almost intuitively, business leaders know the importance of setting and
communicating their business strategy. They establish management
infrastructures and protocols to maintain focus and keep things running
smoothly. Aware of the confusion and frustration that a poorly aligned
management infrastructure creates in daily operations, they also
understand the need to fix what’s out of synch.But, when it comes to
describing the behaviors that are needed to support their strategic
direction, leaders often find themselves at a loss. There are no hard
and fast rules on how to approach the more human, and seemingly less
empirical, considerations of business. To fill this need, competency
models, feedback instruments, and value statements have emerged as means
to spell out desired behaviors.
Leaders struggle not only at an organizational level in defining
behaviors necessary for success, but also at a personal level. The
demands of leading an organization into uncharted territory can make
executives question whether they can pull it off. Failure often occurs
when executives lack the capacity required in situations with no clear
road map.

Building a Success Profile
Organization behaviors define how people - especially leaders - need to
operate individually and collectively in order to align with a
particular business strategy and management infrastructure. Implicit in
these behaviors are the values and beliefs that buttress business
decisions.
Working with leaders to describe and select those behaviors most key to
their business success, The Clarion Group has developed “The 3Cs,” a
pragmatic framework that aligns business challenges with individuals’
capabilities, characteristics, and capacity needed in order to succeed.
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Capabilities are what people have learned to do. This is the realm of
cognition and intellect. It involves how people think and their specific
areas of knowledge, such as technical expertise and management skills.
It is generally mastered through education, training, and/or hands-on
experience.
Example: One can master the capability to apply accounting principles.
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Characteristics are how people operate. They are a person’s innate
traits and styles. Characteristics may be strengthened or modified to
a degree through awareness, coaching, and practice, but a person’s
essential nature is generally unchangeable. Most often, a person’s
characteristics become observable when he or she relates to others.
Example: One can possess the characteristics of being helpful and supportive.
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Capacity is the resolve and stamina that enable people to give and
sustain their best efforts. While not totally within one’s control,
capacity can expand or contract depending on the situation. For
instance, people experience more physical and mental energy when their
work aligns with their values, purpose, interests, and abilities.
Conversely, people feel tired when they experience a mismatch between
their work and what they can contribute as individuals. In addition,
capacity at work fluctuates depending on variables such as the newness
of the assignment, events outside of work, the balance of work and
personal life, and the peaks and valleys of work demands.
Example: One can demonstrate the capacity to handle ambiguity.
A look at the interrelated nature of a bird in flight provides the best
example to consider the significance of the 3Cs. Each individual feather
represents the skills, or capabilities, the bird needs for flight. When
the feathers are joined and work together in unison as wings, the bird
has the behavior, or characteristics, necessary to fly. However, only
the living, breathing bird has the will, and therefore the capacity, to
actually take flight.

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